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OUR PURPOSE IS SIMPLE,
TO HELP OUR PARTNERS
PURSUE THEIR PASSION.
 






Through the Primal Gives Back Program we have raised money, donated clothing, and volunteered side-by-side with our partners in effort to make our community better. With your help, we’ve been able to contribute millions to health, advocacy, conservancy, and youth programs around the world. Let’s keep the momentum going.





  • WHAT IS PGB?
  • Every year Primal contributes more than Million in support to non-profits and causes. With the support of our partners we have been able to create a movement across the industry for positive change. We know that every dollar contributed will count towards advancing research, increasing awareness, improving support, and the hope of finding cures!
  • PGB Teams Program
  • Get your team jerseys through Primal to receive a 15% donation to your team’s fundraising account. As a part of our ongoing commitment to charitable organizations, we will donate 15% of your total custom apparel order directly back to your team’s fundraising account.

    If you are a member of a club or team that rides for a cause, Primal can help you raise additional funds for your team. We know that every dollar you raise will count toward advancing research, increasing awareness, improving support, and one day finding a cure. Let our specialists at Primal get your team in the right cycling gear today!
  • Community
  • Primal is committed to the progression of cycling for all abilities and dedicated to promoting causes and events that benefit people's lives. We believe in cycling as a positive influence globally and are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation, and health.
“Primal is a company that goes above and beyond just selling great apparel. From giving back to the National MS Society, to addressing issues head-on with us, it has shown us that they strive to always do the right thing. And that’s so important today more than just product or cost. We are a loyal customer because of it. Over 600 riders on our teams across the country proudly wear the Primal logo!”

- Chris L. - COO(Chief Operating Officer) National Bike MS Team Captain, Team Left Hand Brewing Company

 
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